Part of the Cannes award winning advertising campaign for hip brand 'Beats by Dr. Dre' this commercial featured global rap star Nicki Minaj. The commercial was aired in the ad breaks for the final of America Idol and was used to promote the Beats 'Pink Pill' portable speaker.
Director: Chris Waitt, Henry Trotter, Allen Hughes
Editor: Carey Williams
Producers: Simon Whalley, Alex Wills
Production Company: Framestore
Agency: R/GA
AWARDS (Selected)
Cannes, Golden Lion (winner)
For more about the full Beats by Dr. Dre 'Pills' campaign click here.