Cannes award winning advertising campaign for hip brand 'Beats by Dr. Dre' featuring A-list music and comedy talent such as Nicki Minaj, Chris Rock and Eminem to launch the brand's portable speaker 'The Pill'. Chris & Henry wrote scripts and developed content for multiple commercials and social touchpoints, as well as being central to the development of the character designs of the 'Pills' characters. Chris & Henry then wrote and directed a number of commercials.
Directors: Chris Waitt, Henry Trotter
Editor: Carey Williams
Producers: Simon Whalley, Alex Wills
Production Company: Framestore
Agency: R/GA
Creative Development: Chris & Henry
Client: Beats by Dr. Dre
AWARDS (Selected)
Cannes, Golden Lion (winner)